Our Team
We’re a team of Enrolled Agents and CPAs who specialize in addressing your unique circumstances whether business tax, accounting, and personal needs.
KeAloha Couch, EA
Founder
KeAloha Couch founded Couch & Associates in 1992 with a simple thought in mind—to provide expertise and service to Bay Area business owners and individuals who want their financials to support their goals in business and in life. There is a connection between who we are in life and our financial profiles, and KeAloha sees the connection. Before founding Couch & Associates, KeAloha served for almost two decades as a chief accounting officer at two major advertising agencies in New York City in roles such as Vice President and Corporate Controller. Her years as a chief accounting officer gave her hands-on experience growing businesses in the commercial arts and partnering with business leaders to structure the organization’s finances to meet the demands of competition and growth. And of course, she assisted in the planning and preparation of the corporate taxes.
Today at Couch & Associates, KeAloha understands the tax accounting needs of businesses and of high earning individuals, who are busy being experts in their field and want to leave their taxes and planning to another expert.
A child of the sixties and a child of the Hawaiian islands, she is a little bit of a free spirit who appreciates the uniqueness and creativity of her clients. The moment tax season is over, you’ll find her on a plane, at the farmer’s market, or in the spirit of Aloha, enjoying life wherever she finds herself.
Chris Cho, CPA
Tax Accountant
Chris Cho is a California CPA who started with Couch & Associates as a tax accountant in 2014. Chris graduated from Simon Fraser University in Canada with a Bachelor of Economics degree. Before moving into public sector audits, Chris started with Griffin and Poka, CPAs.
One of Chris’ specialties is working with clients who receive complicated and layered K-1’s from publicly-traded partnerships. Methodical by nature, he traces and tracks the nuances of stock transactions derived from ISOs, RSUs, GSUs, Employee Stock Purchase Plans (ESOPs), stock harvesting and more. Chris blends infectious good humor with the shrewd eye of an experienced auditor. That combination of drive and affability keeps his clients happy.
A world traveler who makes his home in the San Francisco Bay Area, Chris can be found playing pickup basketball on courts in and near Berkeley, rooting for the Golden State Warriors or hosting the annual March Madness brackets here at Couch & Associates.
Isabel Couch
Chief Executive Officer
As CEO of Couch & Associates Inc., Isabel is responsible for leading the team and maintaining strong client relationships. Since joining the company in 2014, she has worked in a range of roles, gaining a deep understanding of the firm’s services and the overall client experience. This hands-on background allows her to lead with empathy and insight, ensuring every client receives attentive, tailored support.
Isabel takes great pride in helping clients navigate complex and often stressful financial situations, providing the clarity and confidence they need to move forward. She especially enjoys assisting clients in launching new businesses and resolving payroll challenges
Outside of work, Isabel is passionate about giving back and frequently volunteers at local food banks. She loves animals and has a rescue cat and a Shih Tzu at home. In her free time, she enjoys hunting for unique finds in vintage and thrift shops around the world
Chevonne Wang
Staff Accountant, MBA, CTEC, CPA Candidate
Melissa Rith
Certified Bookkeeping Manager
Jeff Clark
Bookkeeping
Erik Kristianson
IRS Security Compliance